Spencer
Selig

For the hands that feed families, the hustle that keeps the world turning, and everyone in between. I design things that give back their time.

Product DesignHardwareSoftwareSystems

About

I design for the human. The feel, the aesthetic, the smell, the sound. Every component is intentional. How it feels in your hand, how it sits on a counter, how it sounds when it clicks.

Early in my career I designed adaptive components for people with physical disabilities. Watching a part go from an idea to someone's hands and seeing what that meant to them is the feeling I chase in every project.

Currently running Wooden Cow Labs, building tools that give independent operators the intelligence that used to require an enterprise budget. Physical products backed by software I build myself.